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This is the place to really toot your own horn on Amazon. Let your potential readers know that you are a real person. Share your professional background as well as a little information about you (i.e. he loves to spend time with his Yorkies). And don’t underestimate the value of a good story in the bio, even if you are writing non-fiction.

The 21-Day Publishing Plan: From First Draft to First Sale in Three Weeks or Less